This annual KWW/CF campaign highlights the extreme desperation many Wisconsinsites feel as the the cold of winter sets in as we approach the holiday season. The campaign works like this: for a donation of one dollar, the donor writes their name or a message on a yellow paper house, which is then hung up for display in local convenience stores and other organizations in the Madison area. A total of 22 Madison are PDQ’s, 11 Kelley’s Markets, Sentry-Hilldale, The Bar Next Door, The Coliseum Bar and Sunset Ridge Elementary School participated in the 2006 event. The bright yellow houses all around the city create awareness of the KWW/CF, and last year raised over $19,500, including the state match! Participate in this year’s event and warm someone’s home while warming your heart knowing you’re helping someone in need in your community.

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