Husband, wife and son

husband, wife and son




Flannel Fest 2020 looked it bit different this year, but the impact was just as important! Over $15,000 was raised in support of the Keep Wisconsin Warm/Cool Fund! Check out the entire video below!


Americana music festival Flannel Fest celebrates 6 years of keeping Wisconsin warm

Now in its 6th year, Flannel Fest has become an annual celebration of local, regional and national Americana music. Bust out your favorite flannel attire and join the fall-inspired party with some of Wisconsin's most talented and decorated Wisco-Americana artists. Trapper Schoepp headlined the 2019 event, along with The Mascot Theory, Beth Kille Band, The North Code, and The Listening Party.  Schoepp’s latest album Primetime Illusion was produced by Wilco’s Patrick Sansone and features the song “On, Wisconsin” - a song Bob Dylan started in 1961 and Schoepp recently finished it, then the two artists published the song together.

Flannel Fest South 2019 was held at the High Noon Saloon in Madison, WI on Friday, November 8, 2019 in partnership with Heat For Heroes. The fest also returned to Appleton, WI for a third straight year with Flannel Fest North being held at Gibson Music Hall in Appleton, WI on Saturday, November 9, 2019 in partnership with Spats and Mile of Music Productions.  

Thank you Flannel Fest for your support. It made such a difference in keeping the heat and power on for so many in need in our community. We are very much looking forward to this year’s event.
— Tim Bruer, Director of Keep Wisconsin Warm/Cool Fund

  • Local Musicians Continue to Hit the Right Note at Annual Flannel Fest, Raising Funds and Awareness for Those Most in Need

    Trapper Schoepp performing at Flannel Fest 2019, photo by Mike Rausch

    Artist Trapper Schoepp rocking Flannel Fest 2019, Photo by Mike Rausch

    Flannel Fest, held at two locations again this year, featured performances of different Americana bands that raised more than $16,000 for Wisconsin households with no place else to turn.

    Music has always been a major part of Erik Kjelland’s life. So, it should come as no surprise that he’s been using his talent as a catalyst to raise thousands of dollars and awareness for the Keep Wisconsin Warm/Cool Fund.

    Six years ago, Kjelland, who spends much of his time singing, playing guitar and harmonica for his Madison-based band, The Mascot Theory, was having a conversation with a friend about organizing an event that would give back to the community. He and fellow musician Beth Kille, of the Beth Kille Band, hatched a plan to bring together some of the best musical talent in Wisconsin - and beyond - to help out those in need.

    Flannel Fest was born.